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It's Post Time: No. 3 Cereal Player Makes Bid for Revival | News -...

Post is striking out on its own, charting a fresh course as a stand-alone company with new marketing and retail plans.See it on Scoop.it, via All Marketing & Advertising

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Marketing Budgets Rise for Some Giants as Outlook Improves

At several major companies, the outlook for ad spending is even sunnier than earlier forecast.See it on Scoop.it, via All Marketing & Advertising

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Microsoft sharpens its advertising sword to jab rivals

Microsoft sharpens its advertising sword to jab rivals..See it on Scoop.it, via All Marketing & Advertising

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Why are Brands Shutting Their Facebook Stores?

Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon?See it on Scoop.it, via All Marketing & Advertising

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Sweet!! The Secret Branding of Sugar Substitutes « « John Nosta

The names conger up lovely thoughts and images of equality, sweetness (and you can cheat) and dietary splendor! But there's something even more interesting and perhaps even more basic. It's the colors...

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How to Fix Microsoft With Marketing

A company cannot be truly effective unless it markets life-improving products, but Microsoft sees itself as a product engineering organization.See it on Scoop.it, via All Marketing & Advertising

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Jaguar Ad Campaign Highlights Its Wild Side

The new commercials feature mostly black-and-white footage of old-fashioned or bulky machines, contrasted with a Jaguar car that roars to life.See it on Scoop.it, via All Marketing & Advertising

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The Spot: Athleta's Celebrates Women Who Want It All With 'Power to the She'...

IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports and life.See it on...

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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.See it on Scoop.it, via All Marketing & Advertising

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The Rise of the Employee Brand | Blue Focus Marketing

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the...

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Fiat Enlists Ultimate Bad Boy for Its Ads: Charlie Sheen | Advertising and...

A spot for Fiat Abarth -- the "bad boy" version of the Italian brand --breaking tonight shows Charlie Sheen racing a black Abarth inside a mansion.See it on Scoop.it, via All Marketing & Advertising

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5 Huge Digital Marketing Trends You Can't Afford to Ignore

As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.See it on Scoop.it, via All Marketing & Advertising

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Miller Lite Revives 'Miller Time' Tagline | News - Advertising Age

Can a revival of the "It's Miller Time" tagline lift Miller Lite out of a prolonged slump?See it on Scoop.it, via All Marketing & Advertising

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Advertisers Say What We're All Thinking: Social-Media Spending Is Going to...

Social-media advertising will make up about 27% of digital-ad budgets over the next 12 months, according to a survey of agency and brand execs.See it on Scoop.it, via All Marketing & Advertising

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MediaPost Publications Dunkin' Launches Multi-Platform Hispanic Campaign...

Dunkin' Launches Multi-Platform Hispanic Campaign - 03/30/2012...See it on Scoop.it, via All Marketing & Advertising

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The Evolution of Facebook for Brands

Facebook Timeline for businesses is officially here.See it on Scoop.it, via All Marketing & Advertising

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Small Shops Get Creative to Poach Talent From Bigger Ones | Agency News -...

What many small shops can boast that their larger brethren cannot is more flexibility, transparency and quality of life...See it on Scoop.it, via All Marketing & Advertising

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'It's Time for Skype' Campaign Launches in U.S. and U.K. | Global News -...

 Skype is launching a $12 million U.S. and U.K. campaign "It's Time for Skype",   Challenging consumers to think about the quality of their personal communications.See it on Scoop.it, via All Marketing...

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Advertising People Are The New Advertising Medium - Forbes

Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people.See it on Scoop.it, via...

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+Castro Invents A Hydro-Based, AR Installation for Tropicana | Global News -...

To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.See it on Scoop.it, via All Marketing & Advertising

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