It's Post Time: No. 3 Cereal Player Makes Bid for Revival | News -...
Post is striking out on its own, charting a fresh course as a stand-alone company with new marketing and retail plans.See it on Scoop.it, via All Marketing & Advertising
View ArticleMarketing Budgets Rise for Some Giants as Outlook Improves
At several major companies, the outlook for ad spending is even sunnier than earlier forecast.See it on Scoop.it, via All Marketing & Advertising
View ArticleMicrosoft sharpens its advertising sword to jab rivals
Microsoft sharpens its advertising sword to jab rivals..See it on Scoop.it, via All Marketing & Advertising
View ArticleWhy are Brands Shutting Their Facebook Stores?
Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon?See it on Scoop.it, via All Marketing & Advertising
View ArticleSweet!! The Secret Branding of Sugar Substitutes « « John Nosta
The names conger up lovely thoughts and images of equality, sweetness (and you can cheat) and dietary splendor! But there's something even more interesting and perhaps even more basic. It's the colors...
View ArticleHow to Fix Microsoft With Marketing
A company cannot be truly effective unless it markets life-improving products, but Microsoft sees itself as a product engineering organization.See it on Scoop.it, via All Marketing & Advertising
View ArticleJaguar Ad Campaign Highlights Its Wild Side
The new commercials feature mostly black-and-white footage of old-fashioned or bulky machines, contrasted with a Jaguar car that roars to life.See it on Scoop.it, via All Marketing & Advertising
View ArticleThe Spot: Athleta's Celebrates Women Who Want It All With 'Power to the She'...
IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports and life.See it on...
View ArticleAds Worth Spreading: TED Announces Winners of 2012 Marketing Challenge
TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.See it on Scoop.it, via All Marketing & Advertising
View ArticleThe Rise of the Employee Brand | Blue Focus Marketing
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the...
View ArticleFiat Enlists Ultimate Bad Boy for Its Ads: Charlie Sheen | Advertising and...
A spot for Fiat Abarth -- the "bad boy" version of the Italian brand --breaking tonight shows Charlie Sheen racing a black Abarth inside a mansion.See it on Scoop.it, via All Marketing & Advertising
View Article5 Huge Digital Marketing Trends You Can't Afford to Ignore
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.See it on Scoop.it, via All Marketing & Advertising
View ArticleMiller Lite Revives 'Miller Time' Tagline | News - Advertising Age
Can a revival of the "It's Miller Time" tagline lift Miller Lite out of a prolonged slump?See it on Scoop.it, via All Marketing & Advertising
View ArticleAdvertisers Say What We're All Thinking: Social-Media Spending Is Going to...
Social-media advertising will make up about 27% of digital-ad budgets over the next 12 months, according to a survey of agency and brand execs.See it on Scoop.it, via All Marketing & Advertising
View ArticleMediaPost Publications Dunkin' Launches Multi-Platform Hispanic Campaign...
Dunkin' Launches Multi-Platform Hispanic Campaign - 03/30/2012...See it on Scoop.it, via All Marketing & Advertising
View ArticleThe Evolution of Facebook for Brands
Facebook Timeline for businesses is officially here.See it on Scoop.it, via All Marketing & Advertising
View ArticleSmall Shops Get Creative to Poach Talent From Bigger Ones | Agency News -...
What many small shops can boast that their larger brethren cannot is more flexibility, transparency and quality of life...See it on Scoop.it, via All Marketing & Advertising
View Article'It's Time for Skype' Campaign Launches in U.S. and U.K. | Global News -...
Skype is launching a $12 million U.S. and U.K. campaign "It's Time for Skype", Challenging consumers to think about the quality of their personal communications.See it on Scoop.it, via All Marketing...
View ArticleAdvertising People Are The New Advertising Medium - Forbes
Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people.See it on Scoop.it, via...
View Article+Castro Invents A Hydro-Based, AR Installation for Tropicana | Global News -...
To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.See it on Scoop.it, via All Marketing & Advertising
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